Centralize Every Insight—Empower Your Team, AI, and Hired Experts Alike
Waxwing's Intelligence Hub is your single source of truth, storing brand data, market insights, and competitor research—all in one secure place.
OVERVIEW
What Is the Centralized Knowledge Base?
Tired of digging through endless documents, spreadsheets, and emails? The Intelligence Hub instantly organizes your brand info—so Copilot, the Workflow Builder, and any hired expert can produce on-point results every time.
- One-Stop Repository: Store brand guidelines, product catalogs, competitor data, and more.
- Always Up to Date: Automatically refreshes with your latest uploads and changes.
- Seamless AI Access: Let Copilot tap into this data for context-rich outputs.
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PROCESS
How Centralized Knowledge Base Works
Simple, intuitive, and powerful
Connect Your Data
Upload files, add URLs, or sync existing docs—like brand style guides or competitor links.
Organize & Tag
Your assets are automatically categorised (e.g., Audience Insights, Product Data, Competitor insights) for quick retrieval.
Enable AI Access
Copilot and Workflow Builder can directly pull relevant details—no copy-paste required.
Share with Experts
Invite freelancers to your Intelligence Hub so they see exactly what they need—nothing more.
BENEFITS
Why Teams Love Centralized Knowledge Base
Streamline your workflow and enhance collaboration
Integrated Insights from All Sources
Upload files, input URLs, or manually add data, and let Waxwing automatically parse and store key info. No more scattered PDFs or neglected spreadsheets—your entire business context lives here.
Know Exactly Who You're Talking To
From demographics to psychographics, discover what truly matters to your customers. Use these insights to tailor AI-generated campaigns or guide your hired experts, ensuring every message resonates.
Optimize Every Marketing Dollar
Focus your efforts on the platforms that matter most. Waxwing surfaces real-time data on social media, search, email, and beyond—helping both you and any contracted provider fine-tune strategies.
Stay Ahead of the Curve
Compare your audience's demographics and behaviors to your competitors. Spot targeting gaps, explore new market segments, and give your experts a competitive edge.
Automatically Catalog Your Offerings
Link your site or upload product data, and Waxwing auto-extracts details to store in the hub. Now everyone—AI workflows, your team, and external specialists—can see your product lineup at a glance.
Share Insights with AI and Human Experts Seamlessly
By storing your data in Waxwing's Intelligence Hub, both your internal team and any external providers you hire can access the same context.
USE CASES
Popular Use Cases
How different teams leverage the Centralized Knowledge Base
Marketing & Content Teams
Share brand rules, audience segments, and competitor info with freelance writers or designers for consistent campaigns.
Ecommerce & Product Launches
Centralize product specs, competitor pricing, and user feedback. Let Copilot auto-generate product descriptions that match your brand voice.
Agency or Consultancy
Manage multiple clients' brand data in separate folders. Freelancers can quickly switch contexts without any confusion.
TESTIMONIALS
What Our Users Are Saying
Real feedback from real customers
"We cut our briefing time in half. Every new freelancer we hire knows our brand voice instantly—thanks to the Intelligence Hub."
David S.
CEO at BrightWave
"Having all our competitor info in one place helped Copilot generate better copy. We just had a freelance copywriter fine-tune it for our campaign."
Claire M.
Startup Founder
FAQS
Frequently Asked Questions
Everything you need to know about the Centralized Knowledge Base