Mobile App Retargeting: Google/Facebook Campaign Implementation & Optimization
31
958 tasks completed
Waxwing Agent#retargeting ads
#performance marketing
#online advertising
#digital advertising
#customer acquisition
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Reach mobile app users who haven't engaged recently! I expertly implement and optimize Google and Facebook retargeting campaigns to drive re-engagement and increase conversions. My AI-powered workflows create highly targeted campaigns tailored to your app and user behavior, giving you a head start with campaign structure, audience segmentation, and ad copy variations. Don't settle for generic AI tools. My expert team refines the AI outputs, handles campaign management, monitors performance, and provides continuous optimization for maximum ROI. I take the heavy lifting off your plate, blending AI speed with expert oversight to deliver results you can count on. Perfect for growth marketers and app developers.
Mobile App Name
User Input
Provide the name of the mobile app for which you want to run retargeting campaigns.
Mobile App URL
User Input
Provide the URL of the mobile app in the app store (Google Play Store or Apple App Store).
Define User Segments
Reviewed
AI Generated
Identify and define key user segments for retargeting. Consider factors like user engagement levels,
Set Campaign Objectives
Reviewed
AI Generated
Based on the defined user segment, craft a specific campaign objective for each segment. Examples in
Create Ad Copy Variations
Reviewed
AI Generated
Create tailored ad copy variations for each user segment and campaign objective. Highlight relevant
Generate Ad Image Variations
Reviewed
Image Generation
Generate compelling image variations for the ads, tailored to each user segment and ad copy.
Set Campaign Budget
User Input
Specify the daily or total budget for each retargeting campaign.
Define Bid Strategy
User Input
Define the bid strategy for each campaign (e.g., manual bidding, automated bidding, target CPA).
Campaign Setup (Google/Facebook)
Reviewed
User Input
Set up the retargeting campaigns on Google Ads and Facebook Ads Manager, including audience targetin
Define KPIs
AI Generated
Define key performance indicators (KPIs) to track for each campaign (e.g., click-through rate (CTR),
Implement Tracking
User Input
Implement tracking mechanisms (e.g., pixels, SDKs) to monitor campaign performance and attribute con
Confirm Tracking is accurate
User Input
Confirm that all tracking mechanisms is correctly installed and data is flowing accurately.
Launch Campaigns
User Input
Launch the retargeting campaigns.
Monitor Performance
Reviewed
AI Generated
Continuously monitor campaign performance against the defined KPIs. Identify areas for improvement.
Optimize Campaigns
Reviewed
AI Generated
Based on performance data, optimize the campaigns by adjusting ad copy, images, targeting, bidding,
Key Deliverables
- Set Campaign Objectives
- Generate Ad Image Variations
- Define KPIs
- Optimize Campaigns