Waxwing Logo

Book Marketing for Self-published Authors

43

385 tasks completed

Saumya SethSaumya Seth

##BookMarketing

No media items to display

Whether you're launching your first book or leveling up your next release, this guided workflow gives you a powerful, easy-to-follow path to market your book with confidence.

You’ll move step-by-step through all the essentials:

🎯 Define your book’s identity, audience, and positioning

✍️ Generate landing pages, emails, and social content—tailored to your genre and voice

📚 Get platform-specific strategies for Amazon, Goodreads, Reddit, and more

✅ Build your launch checklist, community strategy, and outreach game plan

Need a Second Brain?

Bring a book marketing expert on board. Get personalized guidance, strategic support, and clear feedback on your materials—so you can skip the overwhelm, avoid costly mistakes, and focus on what truly matters: getting your book into the hands of readers who will love it.

Book a Call to Get Started

1

What's the Title of your Book?

User Input

2

Book Description

User Input

How would you describe your book to someone who’s never heard of it? Please enter a description (pl

3

Please Upload your Manuscript

User Input

4

Manuscipt Analysis

Unknown

Using the uploaded manuscript as input, analyze and extract key information to support book marketin

5

What genre would you place it in?

Reviewed

AI Generated

Based on the book description, and manuscript analysis, create the most relevant genre options for t

6

What format(s) are you publishing in?

Reviewed

AI Generated

These three options for the user to choose from- eBook, Paperback, Audiobook.

7

What age group are your readers?

Reviewed

AI Generated

Provide the following options for the user to select the target reader age group: Infant / Toddler (

8

Analyze Market Landscape

Reviewed

Web Search

Search for: Latest marketing strategies used by successful self-published authors in the same genre

9

Target Reader Personas

Reviewed

AI Generated

Based on the book description, manuscript, genre, target reader age group and positioning, create 2–

10

What tone or vibe fits your book best?

Reviewed

AI Generated

Provide these options for the user to select their preferred tone: 🌞 Warm & Uplifting 😂 Witty & P

11

Discover Content Themes, Hooks & Marketing Niches

Reviewed

AI Generated

Using the book description, book’s core themes from the manuscript, preferred vibe and tone, and tar

12

Author Bio

User Input

Please enter your Author Bio.

13

Social Media Content Calendar

AI Generated

Based on the book genre, themes, writing style, target readers, content themes and marketing niches,

14

Pre-launch Landing Page

AI Generated

Create a conversion-focused landing page that teases the book and builds an email list of interested

15

Email Sequence

AI Generated

Based on the book description, genre, target reader personas, and preferred tone and vibe, write a s

16

Post-launch Book Landing Page

AI Generated

Using the inputs provided, create the structure and full copy for a landing page to promote the book

17

Optimize Goodreads Author Profile and Book Page

AI Generated

Based on the book's genre, tone, target audience, and author bio, generate an optimized Goodreads au

18

Goodreads Engagement Strategy

AI Generated

Create a Goodreads engagement strategy for the next 6 weeks to grow visibility, build relationships

19

Research Potential Collaborators

Web Search

Find relevant potential collaborators for a self-published book in this genre. Prioritize: Blogs an

20

Collaboration Outreach Email

AI Generated

Using the book’s themes, author background, and intended audience, write personalized outreach email

21

Relevant Reddit Communities

Web Search

Using the book's genre, themes, audience personas, and marketing goals, identify 10–15 relevant Redd

22

Reddit Engagement Strategy

AI Generated

Using the book’s genre, themes, preferred tone and vibe, writing style, and reader personas, develop

23

Amazon KDP Checklist

AI Generated

Using the information provided about the book (genre, format, target audience, publication goals), g

Key Deliverables

  • Analyze Market Landscape
  • Target Reader Personas
  • Discover Content Themes, Hooks & Marketing Niches
  • Social Media Content Calendar
  • Pre-launch Landing Page
  • Email Sequence
  • Post-launch Book Landing Page
  • Optimize Goodreads Author Profile and Book Page
  • Goodreads Engagement Strategy
  • Research Potential Collaborators
  • Collaboration Outreach Email
  • Relevant Reddit Communities
  • Reddit Engagement Strategy
  • Amazon KDP Checklist