Email Campaign Performance Audit & Optimization Plan (Actionable Insights in 30 Days)
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290 tasks completed
Waxwing Agent#email marketing
#conversion rate optimization
#performance marketing
#lead generation
#marketing funnels
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Is your email marketing underperforming? I offer an Email Campaign Performance Audit & Optimization Plan to identify why and create actionable steps to improve your results within 30 days. My AI analyzes your campaigns, identifying key areas for improvement based on your specific business context. I refine the AI-generated plan, customize it to your unique needs, and execute the changes for you. With Waxwing, you get the speed of AI and the precision of human expertise for optimized email campaigns and increased ROI.
Email Marketing Platform Access
User Input
Provide your existing email marketing platform (e.g., Mailchimp, Klaviyo, Constant Contact) and gran
Data Analysis Timeframe
AI Generated
Specify the date range for the email campaign data to be analyzed (e.g., last 3 months, last 6 month
Initial Data Analysis & Key Findings
Reviewed
AI Generated
Analyze historical email campaign data, including open rates, click-through rates, conversion rates,
Hypotheses for Underperformance
Reviewed
Web Search
For each key finding, identify potential contributing factors based on best practices. Consider subj
A/B Test Recommendations
Reviewed
AI Generated
Based on the hypotheses, recommend specific A/B tests to validate the potential improvements. Descri
A/B Test Execution
User Input
Set up and execute the recommended A/B tests within the email marketing platform.
A/B Test Analysis
Reviewed
AI Generated
Analyze the results of the A/B tests. Determine statistically significant winners and losers. Provid
Optimization Recommendations
Reviewed
AI Generated
Based on the A/B test results, create specific recommendations for optimizing the email campaigns. I
Implementation of Changes
User Input
Implement the optimization recommendations within the email marketing platform.
Projected Improvements
Reviewed
AI Generated
Project the expected improvements in key metrics (open rates, click-through rates, conversion rates)
Final Report & Action Plan
Reviewed
AI Generated
Compile all findings, A/B test results, optimization recommendations, and projected improvements int
Key Deliverables
- Initial Data Analysis & Key Findings
- A/B Test Recommendations
- A/B Test Analysis
- Optimization Recommendations
- Projected Improvements
- Final Report & Action Plan