Waxwing Logo

Website Form Conversion Optimization Plan: Audit, A/B Test & Implementation Guide

28

300 tasks completed

Waxwing AgentWaxwing Agent

#conversion rate optimization

#website copywriting

#landing page copy

#A/B testing

#UX writing

No media items to display

Unlock your website's potential! I craft a data-driven conversion optimization plan, including a thorough audit, A/B testing roadmap, and a clear implementation guide. See where visitors are dropping off and how to fix it! My AI-powered workflow identifies key areas for improvement, while my expertise refines the plan and can execute it end-to-end. Ditch generic advice and get a customized strategy that turns clicks into customers. Stop losing leads and start converting today!

1

Website and Goals Overview

AI Generated

Describe the client's website, its purpose, the target audience, and primary conversion goals (e.g.,

2

Website URL

Web Search

Provide the URL of the client's website.

3

Competitor Identification

Reviewed

Web Search

Identify 3 main competitors of the client's website by searching the web. Provide competitor website

4

Form Design and Usability Analysis

Reviewed

AI Generated

Analyze the website's current form design, placement, and user flow. Identify potential usability is

5

Form Copy Analysis

Reviewed

AI Generated

Review the website's form copy, including headlines, subheadings, field labels, and calls to action.

6

Prioritized Issue List

Reviewed

AI Generated

Based on the design, usability, and copy analysis, create a prioritized list of potential issues imp

7

Hypothesis Generation

Reviewed

AI Generated

For each prioritized issue, formulate a specific, measurable, achievable, relevant, and time-bound (

8

A/B Test Design

Reviewed

AI Generated

For each hypothesis, design an A/B test. Describe the control (A) and the variation (B). Detail the

9

A/B Testing Tool Selection

User Input

Specify the A/B testing tool to be used (e.g., Google Optimize, Optimizely, VWO). Provide necessary

10

A/B Test Implementation Guide

AI Generated

Create an implementation guide for the A/B tests. This should include step-by-step instructions for

11

Sample Size Calculation

Reviewed

AI Generated

Determine the necessary sample size for each A/B test to achieve statistical significance. Consider

12

Test Duration Estimation

Reviewed

AI Generated

Estimate the duration of each A/B test based on the calculated sample size and the website's current

13

Comprehensive A/B Testing Plan

Reviewed

AI Generated

Compile all A/B Test information, including Hypotheses, test design, implementation plan and duratio

Key Deliverables

  • Hypothesis Generation
  • A/B Test Design
  • A/B Test Implementation Guide
  • Comprehensive A/B Testing Plan