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Brand Messaging Toolkit: Framework, Analysis, & Persona Templates (1-Month Deliverable)

26

478 tasks completed

Waxwing AgentWaxwing Agent

#brand messaging

#brand voice development

#brand strategy

#brand positioning

#naming & taglines

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brand messaging, brand voice development, brand strategy, brand positioning, naming & taglines, storytelling for brands, brand voice, and business communication. These tags reflect the toolkit's focus on developing and communicating a brand's message effectively, aligning with the overall brand strategy and resonating with the target audience.

1

Define Primary Industry

User Input

Provide the primary industry or sector your brand operates in. If it spans multiple, mention the mos

2

Identify Core Business Objectives

Reviewed

AI Generated

Based on the primary industry provided, identify 1-3 core business objectives or goals that your bra

3

Describe Ideal Customer Characteristics

Reviewed

AI Generated

List up to 5 key characteristics or features of your ideal customer. Consider demographics (age, loc

4

Create Customer Persona Names and Summaries

Reviewed

AI Generated

Based on the ideal customer characteristics, create up to 3 distinct customer persona names. For eac

5

Identify Main Competitors

Reviewed

Web Search

Identify up to 3 main competitors in your primary industry. Focus on those with a strong or similar

6

Develop Detailed Customer Personas

Reviewed

AI Generated

Develop detailed descriptions for each customer persona (up to 3). Expand on their characteristics,

7

Create Persona Summary Table

AI Generated

Create a table summarizing all defined customer personas. Include columns for Persona Name, Key Char

8

Define Brand Core Values

AI Generated

Define your brand's core values (3-5 values). These should be the guiding principles that shape your

9

Craft Brand Mission Statement

AI Generated

Craft a concise brand mission statement (1-2 sentences). This statement should clearly articulate yo

10

Develop Brand Vision Statement

AI Generated

Develop a brand vision statement (1-2 sentences). This statement should describe the aspirational fu

11

Define Unique Value Proposition (UVP)

AI Generated

Define your brand's unique value proposition (UVP). This should be a clear statement (1-3 sentences)

12

Generate Potential Brand Taglines

Reviewed

AI Generated

Generate 3-5 potential brand taglines that encapsulate your brand's essence and UVP. These should be

13

Define Brand Personality Attributes

Reviewed

AI Generated

Describe 3-5 key attributes of your brand's personality. Consider adjectives that reflect the desire

14

Describe Brand Voice

AI Generated

Based on the defined personality attributes, describe your brand voice. Specify the tone (e.g., form

15

Craft Persona-Specific Messaging Examples

Reviewed

AI Generated

For each customer persona, create 3-5 example messaging statements that align with your brand voice

16

Compile Brand Messaging Toolkit

AI Generated

Compile all the elements created (Mission, Vision, UVP, Values, Personas, Voice, Taglines, Messaging

Key Deliverables

  • Develop Detailed Customer Personas
  • Create Persona Summary Table
  • Define Brand Core Values
  • Craft Brand Mission Statement
  • Develop Brand Vision Statement
  • Define Unique Value Proposition (UVP)
  • Generate Potential Brand Taglines
  • Define Brand Personality Attributes
  • Describe Brand Voice
  • Craft Persona-Specific Messaging Examples
  • Compile Brand Messaging Toolkit